Read part one here.
In the early days of Dreamland, I handlettered each master copy in Italic calligraphy. I assumed this is what my customers would want for their weddings: it's elegant, simple, obviously crafted by hand. This is the early 1990's, remember. There weren't a lot of choices, or trends to guide me.
Enter Anne. I prepared a rough draft of Anne's invitation in my plain old handwriting, to make sure we had everything just right before lettering it for real. Anne said: This is it. This is what I want. Let's use the rough draft!
(When I look at this invitation now, I am filled with gratitude to Anne for figuring it out for me. But I also cringe just a teeny bit. It was a rough draft, after all!)
I continued creating invitations in the customer's choice of fresh, whimsical handwriting or traditional, elegant calligraphy, until my husband gave me a gorgeous vintage fountain pen. A brand new world was revealed to me with that pen.
Day to day, I do what needs doing, I don't usually reflect on my 17 years in business. I am enjoying the process...and hope you don't mind if I drag it out a few more days.